Throughout August 1926, Bioscope ran a series of editorials and articles assessing the state of the British film industry and emphasising the importance of presenting British films throughout the Empire. The Prime Minister Stanley Baldwin had called for action in 1925 after noting the ‘danger to which we in this country and our Empire subject ourselves if we allow that method of propaganda [film] to be entirely in the hands of foreign countries’ (Royal Society of Arts, Journal, June 3 1927, 685).In August 1926 Sir Phillip Cunliffe-Lister, President of the Board of Trade, proposed in the House of Commons that ‘the whole question [of British films] should be discussed at the Imperial Conference’, after the Joint Trade Committee failed ‘to to find a solution to the British film problem’ (Bioscope, 5 August 1926).

On 5 August 1926 beneath an article entitled ‘British Industry in Hopeless Position’, there was a further article announcing ‘Three British Films in Three Days’. E. Gordon Craig, the managing director of New Era Films described this as ‘an epoch in the resuscitation of British production’ as the company announced that Nelson, Palaver, and Mons would be trade-shown on consecutive days in September. ‘Three British pictures in one week – three pictures which will convey the best of British ideals and sentiments’, wrote Bioscope (Bioscope, 5 August 1926, 19). The Times similarly discussed the release of Palaver within an article that began ‘the attempt to find an agreed scheme for the rehabilitation of the British film industry has failed’, as the press presented Palaver as part of a broader attempt to rehabilitate the British film industry (The Times, 31 August 1926, 10).

In its review of Palaver, Bioscope stated that ‘it is a welcome sight to see the Union Jack in a film of this type’, further noting that ‘the narrative is inspiring, showing, as it does, the heroic work of those young Englishmen, who seek danger and hardship in the outposts of the Empire’ (Bioscope, 23 September 1926, 37).  The film’s pressbook further promoted the ‘heroic’ work of the British within Nigeria – ‘of this colonising genius and skill in the handling of native races Nigeria is a shining example’ – and attempted to validate historically the actions within the film. ‘Here, as elsewhere’, the publicity stated, ‘men of our race have plunged into the Unknown, and set themselves to transform chaos into order and security. Battling against slavery, human sacrifice and cannibalism, against torture and devil worship, against famine and disease, they have worked steadily on, winning the land for the natives under the Imperial Crown’ (‘Palaver Pressbook’). Such writing characterised the publicity reports on the film. When the film – advertised as ‘a marvellous story of Empire conquest in Northern Nigeria’ – played at the Stoll Picture Theatre for three nights at the end of April 1927, the programme stated that ‘Northern Nigeria is not a nice country to have to colonise’ as ‘slavery, human sacrifice, cannibalism – particularly devil worship – have been the chief obstacles, but gradually chaos has yielded to order’ (Stoll Herald, 24 April, 1927, 5).

Palaver was produced by Geoffrey Barkas and photographed by Stanley Rodwell. The pair had previously worked together filming the Prince of Wales’ Tour of Africa in 1925 and, when working on Palaver during the following year, secured local assistance through the Nigerian government, who helped in providing transport and in ‘obtaining suitable pictures of native life’ (CO 323/985/23). Barkas, who would subsequently film material in Africa for Rhodes of Africa (1936) and King Solomon’s Mines (1937), wrote a two-part account of his experiences producing Palaver in Bioscope. He initially outlined the personnel involved in the six-month production, beginning with himself (‘running the show. Selecting my native cast from cannibal pagan tribes. Finally producing the film’) and including his ‘assistant’, and soon to be wife, Natalie Webb. Barkas explained his methods of story writing – ‘I made a point of meeting as many actual District Officers as possible’ – of finding suitable locations and in particular of casting. Barkas stated that ‘it was a laborious business for the whole thing [filming] was entirely outside their [the locals] comprehension’. He suggested that the locals were particularly reticent when gun shots were fired and noted ‘the possible danger of so many raw savages entering into the spirit of the thing [attacking the District Officer within the film] with too much abandon’ (Bioscope, 5 August 1926, 22). The language he uses – he quotes one local as saying ’”Master, you are wise and powerful. You are our father and mother. We believe everything you say”’ – largely echoes the rhetoric within the film and he concludes by commenting on the ‘blind savagery from which they [the Africans] are so slowly emerging’ (Bioscope, 12 August, 1926, 20).

Palaver played at the Marble Arch Pavilion in March 1927, and a letter from a member of the Crown Agents to the Under-Secretary of State for the Colonies in July 1927 stated that Palaver, ‘as far as is known, is being booked extensively by the cinema theatres’. The letter suggested, in light of the commercial failure of the short instructional documentaries within British Instructional’s Empire Series, that Palaver ‘would appear to be the type of film which is most likely to appeal to cinema audiences in this country’ (CO 323/985.323). However, the film was not a great commercial success, although it did enjoy a life beyond its initial release. For example, it played for a week at the Imperial Institute in January 1930 as part of a free programme of films provided by the Empire Marketing Board (The Times, 14 December 1929, 8).